AI search insights.
Original research on what AI assistants actually cite, plus guides on getting your site recommended by ChatGPT, Perplexity, Google AI, and autonomous agents.
Original research
5 studiesWe ask four assistants the same buyer questions in one industry and record every source each of them read. Every study publishes its raw data as a CSV under CC BY 4.0, so you can check the numbers rather than take them from us.
We Asked Four AI Assistants Which Designer to Hire. They Almost Never Agreed.
Original study: ten questions a homeowner would ask before hiring a designer, and the near-zero overlap between what four assistants recommended.
We Asked Four AI Assistants Which Agency to Hire. They Almost Never Agreed.
Original study: ten agency-hiring questions across four AI assistants. Clutch dominated their sources; the rest barely overlapped.
We Asked Four AI Assistants Which Software to Buy. They Almost Never Agreed.
Original study: ten B2B software buying questions across four AI assistants, with every product named and every source cited.
We Asked Four AI Assistants Which Clinic to Go To. They Almost Never Agreed.
Original study: ten questions a patient would ask, put to ChatGPT, Claude, Gemini and Perplexity. Four assistants, four different shortlists.
We Asked Four AI Assistants Which Lawyer to Hire. They Almost Never Agreed.
Original study: 10 questions x 4 assistants. 75% of everything cited was seen by only one of them, across 185 different websites.
Guides
How the engines decide what to cite, and what to change on your own pages.
The Best AI Visibility Tools, Ranked by the AI Engines
391 answers from ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, counted: which AI visibility tools they recommend, our own zero included.
Free AI Visibility Checkers, and What Each One Shows
Google's and Bing's free AI reports, the one-off checkers worth running with each one's own terms, and why a single check is a sample of one.
How to Track Google AI Overviews
Search Console's free report and what it cannot show, and which AI visibility tools Google's AI Overviews itself names when asked.
Reddit Is Going Logged-in Only. AI Answers Lean on It
What Reddit told shareholders on 29 October 2026, and our count of how often ChatGPT, Claude, Gemini, Perplexity and AI Overviews cite reddit.com, with what to do while the change is tested.
ChatGPT Visits Went Missing for a Week. Your Visibility May Not Have
Why ChatGPT traffic showed as Direct from 8 to 15 October 2026, how to count it now, and our measurement of how often an AI answer that names a business also links to it.
Google Is Moving Links Up in AI Overviews. Here Is Who Gets Them
What Google changed on 15 October 2026, which sites AI Overviews cites measured beside Google's first page for the same search, and what to do about your own pages.
AI Visibility Tools for a Small Business
What the AI engines recommend when a small business asks for cheap AI visibility tracking, and what each tool lets you start for free.
AI Visibility Tools for Agencies
What the engines recommend to agencies, and what each vendor offers them: client workspaces, white-label reports, client access without a login.
AI Visibility Tools for Online Stores
Three store questions, three different shortlists, and which tools say they track products in ChatGPT Shopping, AI Mode and Amazon's assistant, formerly Rufus.
AI Visibility Tools for B2B SaaS
What the engines recommend to software companies, which tools are built for SaaS, and how one small vendor got named through its own page.
Which Tools Track Which of Your Products AI Assistants Recommend?
Which tools track products, SKUs and retailers in AI answers, what the engines recommended for two store questions, and what each kind of tool can see, up to Amazon's own assistant.
Which Websites Does ChatGPT Cite When It Recommends Your Competitors?
The sites and pages five AI engines cited in 391 answers about AI visibility tools, engine by engine, and how to find the list for your own category.
Which Tool Tracks Your Brand in AI Answers and Google Rankings?
What each tool says it covers, and what we measured with Google's first page beside the AI answers: a ranking and a mention seldom went together.
How to Check Every Week Whether ChatGPT, Gemini and Perplexity Recommend You
A weekly routine, free or with a tracker, built on how much the engines' answers move from one run to the next.
Shoppers Ask AI, Then Buy on Your Site: The 2026 Holiday Numbers
39% of US shoppers make AI their main tool for a holiday task and 16% would let it buy. Deloitte, Adobe, Menlo and Gartner, with what a store should do before November.
AI Suggests, People Check: What Buyers Do After AI Names Your Business
SOCi: 52% of US consumers used AI to find a local business in 30 days, and 81% checked an AI pick before getting in touch. What they check, by industry, and what to fix first.
AI Search Statistics 2026: The Seven Numbers That Matter
ChatGPT's share fell from 73% to 56% in a year, AI Overviews reach 43% of searches, AI-referred visitors convert 60% better. Sources and dates for each, beside what we measured.
AI Search for Law Firms: How to Get Recommended
Ten client questions in ten cities, 40 recorded answers. Which sources the assistants cite by market, why three in four were not directories, and six steps for a firm.
How Do I Optimize My Website to Get Recommended by AI Chatbots and Search Engines?
The exact structured data, content, freshness, and technical signals AI needs before it will recommend your business.
How to Get Your Website Cited by ChatGPT
A step-by-step guide to making ChatGPT recommend your business when users ask relevant questions.
Why Your Website Is Invisible to AI Search Engines
You rank on Google but ChatGPT, Perplexity, and Gemini don't mention you. Here's exactly why.
How to Add JSON-LD Schema to Your Website
Step-by-step guide with copy-paste code for Organization, Product, FAQ, and Article schema.
Is My Website Visible to Perplexity? How to Check
How to tell if Perplexity cites your site, why its citations drop, and how to fix each cause.
What ChatGPT Ads Can't Buy You
The ad sits below the answer, not inside it, and never reaches Plus, Pro or Business users. What we measured in the answer above it.
Is My Website Visible to Gemini?
Gemini names more businesses and cites fewer directories than the other assistants, which makes it the most winnable. Measured across 50 buyer questions.