AI search insights.
Original research on what AI assistants actually cite, plus guides on getting your site recommended by ChatGPT, Perplexity, Google AI, and autonomous agents.
Original research
5 studiesWe ask four assistants the same buyer questions in one industry and record every source each of them read. Every study publishes its raw data as a CSV under CC BY 4.0, so you can check the numbers rather than take them from us.
We Asked Four AI Assistants Which Designer to Hire. They Almost Never Agreed.
Original study: ten questions a homeowner would ask before hiring a designer, and the near-zero overlap between what four assistants recommended.
We Asked Four AI Assistants Which Agency to Hire. They Almost Never Agreed.
Original study: ten agency-hiring questions across four AI assistants. Clutch dominated their sources; the rest barely overlapped.
We Asked Four AI Assistants Which Software to Buy. They Almost Never Agreed.
Original study: ten B2B software buying questions across four AI assistants, with every product named and every source cited.
We Asked Four AI Assistants Which Clinic to Go To. They Almost Never Agreed.
Original study: ten questions a patient would ask, put to ChatGPT, Claude, Gemini and Perplexity. Four assistants, four different shortlists.
We Asked Four AI Assistants Which Lawyer to Hire. They Almost Never Agreed.
Original study: 10 questions x 4 assistants. 75% of everything cited was seen by only one of them, across 185 different websites.
Guides
How the engines decide what to cite, and what to change on your own pages.
AI Search Statistics 2026: The Seven Numbers That Matter
ChatGPT's share fell from 73% to 56% in a year, AI Overviews reach 43% of searches, AI-referred visitors convert 60% better. Sources and dates for each, beside what we measured.
AI Search for Law Firms: How to Get Recommended
Ten client questions in ten cities, 40 recorded answers. Which sources the assistants cite by market, why three in four were not directories, and six steps for a firm.
How Do I Optimize My Website to Get Recommended by AI Chatbots and Search Engines?
The exact structured data, content, freshness, and technical signals AI needs before it will recommend your business.
How to Get Your Website Cited by ChatGPT
A step-by-step guide to making ChatGPT recommend your business when users ask relevant questions.
Why Your Website Is Invisible to AI Search Engines
You rank on Google but ChatGPT, Perplexity, and Gemini don't mention you. Here's exactly why.
How to Add JSON-LD Schema to Your Website
Step-by-step guide with copy-paste code for Organization, Product, FAQ, and Article schema.
Is My Website Visible to Perplexity? How to Check
Find out if Perplexity can find your site, how it decides what to cite, and the 5 fixes that matter.
What ChatGPT Ads Can't Buy You
The ad sits below the answer, not inside it, and never reaches Plus, Pro or Business users. What we measured in the answer above it.
Is My Website Visible to Gemini?
Gemini names more businesses and cites fewer directories than the other assistants, which makes it the most winnable. Measured across 50 buyer questions.