Original data
The best AI visibility tools for online stores, products included.
· Measured 1 to 25 September 2026
The best AI visibility tool for a store depends on one question: do you need to know whether AI assistants name your store, or which of your products they recommend? By their own sites, 11 tools track products, items or SKUs. Profound, Goodie and Writesonic track ChatGPT Shopping, and Goodie, Ranketta and Dageno name Amazon's assistant, Alexa for Shopping. The table below matches each need to its tools.
We also asked five AI engines three questions a store owner asks: the best AI search optimization software for an ecommerce site, which platforms show whether a product appears in AI shopping recommendations, and which track Amazon product recommendations. Across 60 answers Semrush and Profound were named most, but each question drew its own shortlist, and that split is the useful part.
Key takeaways
- Asked “Best AI search optimization software for e-commerce sites?”, the engines named Semrush (12), Surfer (7) and BrightEdge (6) most, of 20 answers.
- Asked “Which platforms let me see if my ecommerce product appears in AI shopping recommendations?”, the engines named Profound (9), Ranketta (7) and Finseo (5) most, of 20 answers.
- Asked “Best AI visibility software specifically for tracking Amazon product recommendations from AI assistants?”, the engines named Goodie (11), Profound (10) and Alhena (6) most, of 20 answers.
- 11 tools describe tracking products, items or SKUs on their own sites.
Which tool for which store
Start from what you need to see. The middle column is what each vendor's own site describes; the last is what the engines named when we asked the matching store question.
| If you need to see | Tools whose sites describe it | Named most by the engines |
|---|---|---|
| Which of your products the assistants recommend | Profound, Goodie, Ranketta, Peec AI, Scrunch, Writesonic, Rankscale, Dageno, RankPrompt, KIME and Yotpo Discover | Profound (9), Ranketta (7) and Finseo (5), of 20 |
| Your products inside ChatGPT Shopping | Profound, Goodie and Writesonic | not asked |
| Amazon's assistant, Alexa for Shopping (formerly Rufus) | Goodie, Ranketta and Dageno | Goodie (11), Profound (10) and Alhena (6), of 20 |
| A large catalog pulled in from Shopify, a feed or Merchant Center | Alhena, Ranketta, Peec AI, Writesonic and AthenaHQ | not asked |
| AI search optimization for the whole store site | The ranking below | Semrush (12), Surfer (7) and BrightEdge (6), of 20 |
If only your store name matters, because buyers ask where to buy rather than which product to buy, a brand tracker answers it, and the full ranking covers every tool the engines named across all buyer types.
What the engines recommend to a store
Every tool named at least once across the three store questions. Each question drew its own shortlist, shown in the takeaways above; the questions are listed under the table.
| # | Tool | Answers naming it | Share | Q1 | Q2 | Q3 |
|---|---|---|---|---|---|---|
| 1 | Semrush | 23 | 38% | 12 | 5 | 6 |
| 2 | Profound | 22 | 37% | 3 | 9 | 10 |
| 3 | Alhena | 13 | 22% | 3 | 4 | 6 |
| 4 | Goodie | 12 | 20% | 0 | 1 | 11 |
| 5 | Ranketta | 10 | 17% | 0 | 7 | 3 |
| 6 | Peec AI | 9 | 15% | 3 | 4 | 2 |
| 7 | Otterly.AI | 8 | 13% | 2 | 3 | 3 |
| 8 | Finseo | 7 | 12% | 0 | 5 | 2 |
| 8 | Surfer | 7 | 12% | 7 | 0 | 0 |
| 10 | Ahrefs | 6 | 10% | 4 | 2 | 0 |
| 10 | BrightEdge | 6 | 10% | 6 | 0 | 0 |
| 10 | Scrunch | 6 | 10% | 0 | 5 | 1 |
| 13 | SE Ranking | 5 | 8% | 5 | 0 | 0 |
| 13 | Writesonic | 5 | 8% | 4 | 1 | 0 |
| 15 | Ayzeo | 4 | 7% | 0 | 3 | 1 |
| 15 | LLM Pulse | 4 | 7% | 0 | 4 | 0 |
| 30 | Greater Than Servicesours | 0 | 0% | 0 | 0 | 0 |
Brand or product: the question that splits the tools
Products, not only the brand. An assistant can name your store and still recommend a competitor's product. By their own sites, Profound, Goodie, Ranketta, Peec AI, Scrunch, Writesonic, Rankscale, Dageno, RankPrompt, KIME and Yotpo Discover track at the level of products, items or SKUs.
The shopping surface you sell on. AI shopping happens in several places, and each tool names different ones:
- ChatGPT Shopping: Profound, Goodie, Writesonic and AthenaHQ
- Amazon's assistant (Alexa for Shopping, formerly Rufus): Goodie, Ranketta and Dageno
- Perplexity Shopping: Goodie
- Google AI Mode shopping: Goodie
- Copilot: Scrunch
Your catalog as the input. Tracking products starts from knowing which products you have. Alhena, Ranketta, Peec AI, Writesonic and AthenaHQ describe taking a catalog, feed or store connection such as Shopify or Google Merchant Center.
What each tool says about products and shopping
Every tool on our list whose site describes a product or shopping feature, in its own words, most named for stores first.
| Tool | Named for stores | Products and shopping, in their words |
|---|---|---|
| Profound | 22 | Tracks product visibility in ChatGPT Shopping, down to individual SKUs. |
| Alhena | 13 | Its core product: conversational shopping, upsells and answers grounded in live store data. |
| Goodie | 12 | Tracks products at SKU level across ChatGPT Shopping, Amazon Rufus, Perplexity Shopping and AI Mode Shopping. |
| Ranketta | 10 | Product-level visibility, an agent that rewrites titles, descriptions and attributes, and feed connections to the engines. |
| Peec AI | 9 | SKU-level tracking of which products AI recommends, with the catalog pulled from Shopify or Google Merchant Center. |
| Scrunch | 6 | Scrunch Shopping tracks product-level presence and share of shelf: whether products make the AI shortlist against competitors and retailers, on ChatGPT and Copilot. |
| Writesonic | 5 | Product-level tracking in ChatGPT Shopping and AI recommendations, with feed optimization. |
| AthenaHQ | 2 | A Shopify integration for publishing content aimed at ChatGPT Shopping. |
| Rankscale | 1 | Shows shopping items and sponsored placements in AI answers, with merchant reach over time. |
| Dageno | 0 | AI Shopping Visibility: which products appear in AI shopping cards, where they rank, and which retailers and source pages appear with them. |
| RankPrompt | 0 | Tracks how assistants recommend a store's products on shopping queries, against competitors. |
| KIME | 0 | Shows which products appear in AI answers. |
| Yotpo Discover | not counted | Tracks how products rank across the AI engines by product, category and region. |
Yotpo Discover is not in the count: Yotpo also sells reviews and loyalty, so a mention of the name in a store answer does not say which product was meant.
How to track product visibility across AI assistants
The same six steps hold whether a tool does the work or you do it by hand.
- Write the questions buyers ask. One or two per product line, in their words: the best product for a need, one product against another, where to buy. With many SKUs, start with categories and best sellers rather than every item.
- Pick the surfaces. A general assistant's answer, the product cards in an AI shopping feature, and Amazon's own assistant are three different places, and each needs a tool that covers it.
- Ask every week, on every engine. Answers move: in our runs, asked the same question at the next run, the same engine named 54% of the same tools again. One reading is a snapshot.
- Keep the whole answer. Record which product was named, whose product came up instead, and which pages the answer cited. A score alone cannot tell you why a competitor's product was picked.
- Fix the pages behind the gap. State in plain text what buyers ask about, such as price, availability and who the product is for, then mark it up as a Product. If the answers cite review sites or lists, those are the pages to be on.
- Check Google too. Your rank for the same searches shows whether a gap is AI only or search as well.
How we measured this
These are buyer questions we track for our own product, Greater Than Services, in our own workspace. Each run puts every question to five engines, asking as a buyer in the United States. It ran four times, on 1, 2, 10 and 25 September 2026. This page uses three of the questions, which drew 60 answers:
- “Best AI search optimization software for e-commerce sites?”
- “Which platforms let me see if my ecommerce product appears in AI shopping recommendations?”
- “Best AI visibility software specifically for tracking Amazon product recommendations from AI assistants?”
- ChatGPT: OpenAI's GPT-4o with web search, through the API
- Claude: Claude Haiku 4.5 with web search, through the API
- Gemini: Gemini 2.5 Flash grounded in Google Search, through the API
- Perplexity: Sonar, which always searches the web
- Google AI Overviews: read from Google's own results page
Named means the tool appears in the answer's own words. The engines write their sources into the text as links, and a link to a vendor's blog is a source, not a recommendation, so links are removed before names are matched. Own site read means the tool's website was among the sources the engine cited for that answer. A tool named in the question itself is not counted for that question, because every answer repeats it.
Across all 20 questions, Google showed an AI Overview for 71 of the 80 searches, so the other 9 are not counted as answers. Answers move from week to week: asked the same question on the same engine at the next run, the engines named 54% of the same tools again.
The full method, the questions we left out, and the data as a CSV are on the main ranking.
Where Greater Than Services fits
Our own product, so read this as the vendor's description, not part of the measurement above.
Greater Than Services is a workspace per brand that puts your buyer questions to five AI engines every week, records which answers named you and what they cited instead, shows your Google rank beside each answer, and drafts the fixes. In the count above it was named in none of the 60 answers.
- If you need to know whether assistants name your store, it asks your buyer questions every week and records which answers named you and which competitors came up instead.
- If you need to see which pages the engines read for your category, it lists the sources each answer cited, the pages the engine read before it answered.
- If you need a page that does not exist yet, the GEO Writer drafts it and can send it to Shopify or WordPress as an unpublished draft, so nothing goes live until you publish it.
- If you need Google as well, your Google rank for the same searches sits beside each answer, and Google AI Overviews is read off the live results page for your country.
It tracks whether answers name your store. It does not track AI shopping cards or individual products, so if products are the question, the tools above that describe product tracking are the ones to try.
Plans start at $49 a month, billed yearly, for one brand on ChatGPT and Google AI Overviews; Growth and Agency cover all five engines. The three-day trial is on one brand and needs a card.
Questions people ask
What is the best AI visibility tool for an ecommerce store?
It depends on what you need to see. To know which of your products the assistants recommend, pick a tool that tracks products: by their own sites, Profound, Goodie, Ranketta, Peec AI, Scrunch, Writesonic, Rankscale, Dageno, RankPrompt, KIME and Yotpo Discover do. To cover Amazon's assistant, Goodie, Ranketta and Dageno name it. Asked by us, five AI engines named Semrush and Profound most across 60 answers to three store questions.
How do I track product visibility across AI assistants?
Write down the questions buyers ask for each product line, ask them on every assistant each week, and keep the full answer with its sources. Record which product was named, whose product came up instead, and which pages were cited. A tool that tracks products does the asking and recording for you; the steps are the same either way.
Which tools show the prices AI shopping answers display?
Prices appear on the product cards in AI shopping answers, so start with tools that track those cards: by their own sites, Rankscale and Dageno show shopping cards or items in AI answers. Ask for a sample report that shows the price the card displayed, for your product, on the date it was read.
Should I hire an AI visibility service provider or use software?
This page compares software. An agency can run one of these tools for you, and the thing to ask either of them for is the same: a weekly record of the questions asked, the answers, the products named and the sources cited.
Which AI visibility tools track products rather than just brand names?
By their own sites, Profound, Goodie, Ranketta, Peec AI, Scrunch, Writesonic, Rankscale, Dageno, RankPrompt, KIME and Yotpo Discover describe tracking at the level of products, items or individual SKUs.
Can I track whether Amazon's AI recommends my products?
Goodie, Ranketta and Dageno name Amazon's assistants among what they track. Asked which software tracks Amazon product recommendations, the engines most often named Goodie, Profound and Alhena (11, 10, 6 of 20 answers).
Which tools track ChatGPT Shopping?
By their own sites, Profound, Goodie and Writesonic track products in ChatGPT Shopping. AthenaHQ also names it, for publishing content aimed at it.
Do I need a shopping tracker if I already track my brand in AI answers?
If you sell products people ask assistants to compare, yes, because a brand can be named while a competitor's product is the one recommended. If your customers ask about the store rather than the item, brand tracking answers the question.
Is Greater Than Services on this list?
Yes, in the table with every other tool: it was named in none of the 60 answers to these three store questions. It is our own product. It does not track AI shopping cards or individual products; it tracks whether AI answers name your store and which competitors they named instead, with your Google rank beside each answer.