Frequently asked questions.
Everything you need to know about AI search optimization, getting your website into ChatGPT, Perplexity, Google AI, and more.
Why is my website not showing up on ChatGPT or Perplexity?
ChatGPT, Perplexity, and Google AI don't index pages the way Google Search does. They look for structured data (JSON-LD schema markup), clear direct-answer formatting, content freshness signals like datePublished and dateModified, and citation-ready content. If your site lacks these, AI search engines will skip it — even if you rank #1 on Google. Our AI search optimization audit scores exactly what's missing and tells you how to fix it.
How do I get my website recommended by AI search engines?
You need to optimize for AI search — also called GEO (Generative Engine Optimization). The key steps are: add JSON-LD structured data (Organization, Product, FAQ schema), write content that directly answers questions in clear language, keep your datePublished and dateModified metadata up to date, use descriptive H1 and H2 headings, and make sure your site loads in under 2.5 seconds. Our audit checks all of this in 60 seconds and gives you a prioritized fix list.
My website ranks on Google but AI assistants don't mention it. Why?
Google rankings and AI citations are completely different systems. Google ranks pages based on backlinks and relevance signals. AI assistants like ChatGPT, Gemini, and Perplexity cite pages based on structured data, semantic clarity, and direct-answer formatting. A site can rank #1 on Google and still be completely invisible to AI search. This is why AI search optimization (GEO) is a separate discipline from traditional SEO — and why you need a dedicated audit for it.
What is AI search optimization?
AI search optimization (also known as GEO or Generative Engine Optimization) is the practice of making your website visible to AI-powered search engines like ChatGPT Search, Perplexity, Google AI Overviews, Google AI Mode, and Gemini. It involves optimizing structured data, content formatting, freshness signals, and semantic markup so AI systems can find, understand, and cite your content when users ask relevant questions.
How do I optimize my website for ChatGPT, Gemini, and Google AI?
Start with an AI search optimization audit to see your current score. The most impactful fixes are: add JSON-LD schema markup (Organization, Product, FAQ, Article), write clear question-and-answer content, add datePublished and dateModified metadata to every page, use descriptive headings that match how people phrase questions, ensure your site loads in under 2.5 seconds, and add a sitemap that AI crawlers can find. Our audit gives you the exact priority order for your specific site.
What is the difference between SEO and AI search optimization (GEO)?
Traditional SEO optimizes for Google's link-based ranking algorithm — it helps you appear in search results. AI search optimization (GEO) optimizes for AI systems that generate answers — like ChatGPT, Perplexity, and Google AI Overviews. SEO helps you rank. GEO helps you get cited. In 2026, over 60% of search interactions involve an AI-generated response, so you need both. Our audit covers traditional conversion optimization (CRO), AI search visibility (GEO), and AI agent readability (ASO) in one report.
What is Generative Engine Optimization (GEO)?
GEO stands for Generative Engine Optimization. It's the process of optimizing your website so that AI-powered search engines — ChatGPT Search, Perplexity, Google AI Overviews, and Gemini — can find, understand, and cite your content. GEO focuses on structured data, direct-answer formatting, citation readiness, content freshness, and semantic depth. Think of it as SEO for the AI era.
What is Agentic Search Optimization (ASO)?
ASO stands for Agentic Search Optimization. It measures how well autonomous AI agents — like OpenAI Operator, Google Project Mariner, and Microsoft Copilot Vision — can read, navigate, and complete tasks on your website. As AI agents increasingly browse the web on behalf of users (booking flights, filling forms, making purchases), your site needs to be machine-readable with proper semantic HTML, labeled form fields, and accessible navigation.
How do I get my business mentioned by ChatGPT?
ChatGPT cites websites that have strong structured data, clear factual content, and authoritative domain signals. To increase your chances: add comprehensive JSON-LD schema (especially Organization and Product), write direct answers to questions your customers ask, get cited by authoritative sources in your niche, keep your content fresh with updated dates, and ensure your site is technically sound. Our GEO score tells you exactly where you stand.
Why is my website not in Google AI Overviews?
Google AI Overviews pull from pages that have clear, well-structured content that directly answers the query. If your site isn't appearing, common reasons are: missing or incomplete schema markup, content that doesn't directly answer questions, outdated publish dates, thin content without enough depth, or slow page load times. Our audit checks all of these signals and tells you what to fix first.
How does Perplexity decide which websites to cite?
Perplexity cites sources based on relevance, authority, content freshness, and how clearly the content answers the query. Sites with structured data (JSON-LD), direct-answer content formatting, recent dateModified timestamps, and strong topical depth are more likely to be cited. Unlike Google, Perplexity doesn't rely heavily on backlinks — content quality and structure matter more.
What does this audit actually check?
We score your website across 18+ signals in three pillars: CRO (conversion — headline clarity, CTA strength, trust signals, form friction, visual hierarchy, page speed), GEO (AI search visibility — schema markup, direct-answer formatting, citation authority, semantic depth, meta optimization, content freshness), and ASO (AI agent readability — semantic HTML, form machine-readability, predictable navigation, state communication, API discoverability, accessibility). You get a score out of 100 with specific, prioritized fixes.
How much does an AI search optimization audit cost?
A single audit costs $9.99 as a one-time payment with a free preview included — you see your scores before paying. Pro plans start at $349/month for 50 audits with up to 10 white-labeled reports, and Agency plans at $499/month for 150 audits with all reports white-labeled and batch auditing for up to 5 sites at once.
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