Cosmetic & aesthetic clinics
We asked four AI assistants which clinic to go to.
They almost never agreed.
Ten questions a patient would ask before booking a cosmetic or aesthetic procedure, put to four AI assistants — with every clinic they named and every source they leaned on.
Original research · 10 questions × 4 assistants
Data collected · Published
What these numbers mean
- All four used the same website
- When an assistant answers, it reads websites and lists them as its sources. We checked whether all four assistants read at least one website in common. On 1 of the 10 questions, they did. On the rest, there was not a single website all four had looked at. If you see a 0 on a question below, that is what it means — not that they read nothing.
- Used by one assistant only
- We took every website the assistants used across all 10 questions. 75% were used by one assistant and by no other. In other words, most of what they read, they read alone.
- Different websites
- How many separate websites came up in total. Each one counts once, no matter how often it appears. 214 sites for 10 questions means they are pulling from a very wide, scattered set of places rather than a few trusted ones.
You can check all of this yourself. Every question we asked is further down, along with the businesses each assistant named and which of the four used each website. Nothing here is estimated.
Every assistant got exactly the same question. No follow-ups, nothing about who was asking. We wrote down which businesses each one named and which websites it read to get there.
There is no single “AI answer” for your category. Ask two assistants the same question and they agree on about 7% of the websites they read. Ask four and you get four different shortlists, built from four different sets of sources.
That matters if you are trying to get your business recommended. “Are we visible in AI search?” is really four questions, and the answers barely relate to each other. Doing well in Perplexity tells you almost nothing about whether ChatGPT knows you exist.
First, the obvious objection
Ask an AI assistant the same question twice and you can get two different answers. So before saying these four disagree with each other, we had to rule out that each one simply disagrees with itself.
So we asked 10 of the questions again — two from each of the five industries — 3 times on every assistant, and compared what they read each time. Two numbers came out of it:
Same assistant, different runs
51%How much an assistant agrees with itself when asked again
Different assistants, same run
7%How much two assistants agree with each other
So an assistant is 7.5× more likely to agree with itself than with the others. The randomness is real, but it is far too small to explain the gap. They disagree because they are different, not because we got unlucky.
The re-runs turned up something else: some assistants are far steadier than others. Ask Perplexity the same question twice and about 72% of the websites it reads are the same. Ask ChatGPT and only 32% are — most of what it reads the second time is new.
So checking “what does AI say about us?” once tells you what happened that one time. It is not a measurement, especially on ChatGPT.
The websites they read most
Across all 10 questions. Anything marked directoryis a listing or review site rather than a business's own website.
practo.com8justdial.com8realself.com6whatclinic.com5reddit.com5drshehnazarsiwala.in3kokilabenhospital.com3thebombayskinclinic.com3drbenpaul.com3drkassir.com3About 13% of what they read was a directory rather than the website of a business they recommended. Take the exact figure loosely — it moves depending on where you draw the line between a directory and a publisher. The pattern is the point: when an assistant needs to work out who is good, it goes to a page listing lots of businesses, not to any one business's own site.
Question by question
Each colour is an assistant. A row with one dot lit is a website only that one assistant read.
Question 1 · Delhi
Best cosmetic dentist in Delhi for veneers?
ChatGPT
Veda Dentistry
Stunning Dentistry
Dent Ally
North Delhi Dental Clinic
- Matrix Dental & Skin Lounge
- +2 more
read 5 websites
Claude
SouthEx Dental
- Focus Dental Clinic
- Smile Delhi – The Dental Clinic
read 10 websites
Gemini
- Dr. Rimjhim Saran Bhatnagar
The Dental Roots
Indiadens
- +1 more
read 9 websites
Perplexity
- Orion Orthodontic & Dental Care Centre
- Dr. Anupam Sinha
- Dr. Rimjhim Saran Bhatnagar
- Smile Delhi – The Dental Clinic
read 6 websites
Which websites they used, and who used them · top 8 of 22
practo.comdirectory | 3/4 | |
dentalclinicdelhi.com | 2/4 | |
dentally.in | 2/4 | |
dentistrimjhim.com | 2/4 | |
oriondentalcare.com | 2/4 | |
stunningdentistry.com | 2/4 | |
vedadentistry.com | 2/4 | |
delhi.dental | 1/4 |
- 22 websites used
- 16 businesses named
- 14% of them were directories
- 0 used by all four
Question 2 · Mumbai
Top dermatology / skin clinic in Mumbai?
ChatGPT
The Bombay Skin Clinic
- Auro Skin Clinic
- Rivo Skin Clinic
- Skin & Shape Clinic
- Ambrosia Aesthetics
- +5 more
read 8 websites
Claude
- Nanavati Max Super Speciality Hospital
Kokilaben Hospital
- P.D. Hinduja Hospital
- Dr. Jamuna Pai's Clinic
- Renewderm Skin Hair Laser Aesthetics Centre
- +2 more
read 8 websites
Gemini
- Renewderm Skin Hair Laser Aesthetics Centre
- Dr. Jamuna Pai's Skin Clinic
- The Esthetic Clinics
Jaslok Hospital & Research Centre
- +4 more
read 9 websites
Perplexity
Cutis Skin Solution
- Renewderm Skin Hair Laser Aesthetics Centre
Dr. Rashmi Shetty's clinic
read 9 websites
Which websites they used, and who used them · top 8 of 23
drshehnazarsiwala.in | 3/4 | |
kokilabenhospital.com | 3/4 | |
thebombayskinclinic.com | 3/4 | |
drrashmishetty.com | 2/4 | |
hindujahospital.com | 2/4 | |
justdial.comdirectory | 2/4 | |
reddit.comdirectory | 2/4 | |
skingenious.in | 2/4 |
- 23 websites used
- 23 businesses named
- 13% of them were directories
- 0 used by all four
Question 3 · New York
Best plastic surgeon in New York City for rhinoplasty?
ChatGPT
- Dr. Edward S. Kwak, MD
- Dr. Sam Rizk, MD
- Dr. Andrew Jacono, MD
- Allure Plastic Surgery – Manhattan
- Dr. Moustafa Mourad, MD
- +5 more
read 6 websites
Claude
- Dr. David L. Cangello
- Dr. Ramtin Kassir
- Dr. Steven Pearlman
- Dr. Richard Westreich
- Dr. Benjamin Paul
read 7 websites
Gemini
- Dr. Ramtin Kassir
Dr. Joshua Zimm
- Dr. Benjamin Paul
Dr. Philip Miller
- Dr. Maurice Khosh
- +6 more
read 11 websites
Perplexity
- Dr. Andrew Kassir
- Dr. Edward S. Kwak
- Dr. Sam Rizk
- Dr. Jason Bloom
- +2 more
read 8 websites
Which websites they used, and who used them · top 8 of 22
drbenpaul.com | 3/4 | |
drkassir.com | 3/4 | |
cangelloplasticsurgery.com | 2/4 | |
drdavidrosenberg.com | 2/4 | |
drphilipmiller.com | 2/4 | |
eskmd.com | 2/4 | |
newfaceny.com | 2/4 | |
realself.comdirectory | 2/4 |
- 22 websites used
- 28 businesses named
- 18% of them were directories
- 0 used by all four
Question 4 · London
Recommend a hair transplant clinic in London.
ChatGPT
- London Hair Transplant Clinic
- Vinci Hair Clinic
- Fortes Hair & Skin Clinic
- Harley Street Hair Clinic
- The Treatment Rooms London
- +4 more
read 7 websites
Claude
- The Wimpole Clinic
- The Treatment Rooms London
The D'Souza Clinic
read 7 websites
Gemini
Wimpole Clinic
- Harley Street Hair Clinic
- The Treatment Rooms London
- The Hair Dr.
- +2 more
read 4 websites
Perplexity
- Westminster Medical Group
- The Treatment Rooms London
Harley Street Hair Transplant Clinics
The Private Clinic
Harley Street Skin Clinic
- +1 more
read 16 websites
Which websites they used, and who used them · top 8 of 26
hairpalace.co.uk | 3/4 | |
thedsouzaclinic.com | 3/4 | |
harleystreethairtransplant.co.uk | 2/4 | |
reddit.comdirectory | 2/4 | |
uk.trustpilot.comdirectory | 2/4 | |
wmglondon.com | 2/4 | |
berkeleyhairclinic.com | 1/4 | |
capilclinic.uk | 1/4 |
- 26 websites used
- 19 businesses named
- 15% of them were directories
- 0 used by all four
Question 5 · Dubai
Best medspa / aesthetic clinic in Dubai?
ChatGPT
- Dr. Rasha Aesthetic Clinic
- Dubai London Clinic & Aesthetics
- Cocoona Centre for Aesthetic Medicine
- Biolite Aesthetic Clinic
- SKINIII Medical & Aesthetics Clinic
- +7 more
read 7 websites
Claude
Lucia Clinic
Halcyon Aesthetics Dubai
Inject Medispa
Aesthetics International
- +1 more
read 6 websites
Gemini
Biolite
- The Elixir Clinic
- Ouronyx
- +7 more
read 9 websites
Perplexity
- Skin111
The Nova Clinic
- Perfect Doctors Clinic
read 2 websites
Which websites they used, and who used them · top 8 of 22
edenderma.com | 2/4 | |
graziamagazine.com | 2/4 | |
aesthetics.ae | 1/4 | |
biolitedubai.com | 1/4 | |
countryandtownhouse.com | 1/4 | |
dr-rashaelkattawy.com | 1/4 | |
dubaisbest.com | 1/4 | |
fresha.com | 1/4 |
- 22 websites used
- 29 businesses named
- 5% of them were directories
- 0 used by all four
Question 6 · Bangalore
Top Invisalign / orthodontist in Bangalore?
ChatGPT
Dr. Braces Dental Clinic
- Bangalore Orthodontic & Invisalign Centre
- Smiles N More Orthodontic & Invisalign Centre
- Bangalore Invisalign Centre
- Apollo Clinic
- +2 more
read 8 websites
Claude
- Smile Care Orthodontic Center
- Amaya Dental
- House of Dentistry
- Smiles And More
- +1 more
read 8 websites
Gemini
- Amaya Dental
- Odus Dental
Danta Vinyas Dental Clinic
- Quintessence Family Dentistry & Wellness
- +3 more
read 10 websites
Perplexity
Opal Dentistry
Invisalign Bangalore Center
read 12 websites
Which websites they used, and who used them · top 8 of 26
justdial.comdirectory | 4/4 | |
bangaloreorthodonticbraces.com | 3/4 | |
drbraces.in | 3/4 | |
invisalignbangalorecenter.com | 2/4 | |
lvdentalsquare.com | 2/4 | |
practo.comdirectory | 2/4 | |
tmjindia.com | 2/4 | |
topinvisaligncenterbangalore.com | 2/4 |
- 26 websites used
- 22 businesses named
- 23% of them were directories
- 1 used by all four
Question 7 · Los Angeles
Best laser skin clinic in Los Angeles?
ChatGPT
- Lasky Aesthetics & Laser
- Wallace Dermatology & Aesthetics
- Double J Medical Aesthetics and Hair Clinic
- Dermatology Institute of Southern California
- LA Laser & Skin Center
- +5 more
read 7 websites
Claude
- Shiny Laser Skin Clinic
Your Laser Skin Care
LA Beauty Skin Center
- Dermatology Institute & Skin Care Center
read 6 websites
Gemini
- Dermatology Institute & Skin Care Center
- Dr. Paul Yamauchi Dermatology
- Shiny Laser Skin Clinic
Lazer Lounge
- +1 more
read 5 websites
Perplexity
- Shiny Laser Skin Clinic
LaserAway Downtown Los Angeles
read 8 websites
Which websites they used, and who used them · top 8 of 20
shinylaserclinic.com | 3/4 | |
discc.com | 2/4 | |
theskinagency.com | 2/4 | |
yelp.comdirectory | 2/4 | |
yourlaserskincare.com | 2/4 | |
cienegaspa.com | 1/4 | |
dermla.com | 1/4 | |
dermsurgery.net | 1/4 |
- 20 websites used
- 18 businesses named
- 15% of them were directories
- 0 used by all four
Question 8 · Toronto
Recommend a cosmetic surgery clinic in Toronto.
ChatGPT
- Dr. Trevor M. Born, MD
- Visage Clinic
- Toronto Cosmetic Clinic
- Dr. Michael Kreidstein
- Dr. Cory Torgerson Facial Cosmetic Surgery & Laser Centre
- +1 more
read 5 websites
Claude
- named no one
read no websites
Gemini
Edelstein Cosmetic
- Toronto Cosmetic Surgery Institute
SixSurgery
- Yorkville Institute of Plastic Surgery
- McRae Plastic Surgery
- +1 more
read 12 websites
Perplexity
- Toronto Cosmetic Surgery Institute
The Plastic Surgery Clinic
- Avenue Plastic Surgery
- McRae Plastic Surgery
read 14 websites
Which websites they used, and who used them · top 8 of 24
tcclinic.com | 3/4 | |
edelsteincosmetics.com | 2/4 | |
innovativemen.com | 2/4 | |
realself.comdirectory | 2/4 | |
thebesttoronto.comdirectory | 2/4 | |
torontosurgery.com | 2/4 | |
avenueplasticsurgery.ca | 1/4 | |
barbeauty.ca | 1/4 |
- 24 websites used
- 13 businesses named
- 8% of them were directories
- 0 used by all four
Question 9 · Singapore
Best dental implant clinic in Singapore?
ChatGPT
- 1728 Dental Implant and Wisdom Tooth Surgery Centre
- Straits Dental Group Orchard
Casa Dental
- Meiplus Dentalcare
- Affordable Dental Implants
- +2 more
read 5 websites
Claude
Ashford Dental Centre
- The Dental Implant Centre
- TEETH @ Tiong Bahru
- Specialist Dental Group®
read 6 websites
Gemini
- Specialist Dental Group
- Nuffield Dental
- The Dental Implant Centre
- Elite Dental Group
- +1 more
read 6 websites
Perplexity
- The Dental Implant Centre
Dentalis
Burlinson Dental
read 5 websites
Which websites they used, and who used them · top 8 of 16
ashforddentalcentre.com.sg | 3/4 | |
thedentalimplantcentre.com.sg | 3/4 | |
booking.dentist | 2/4 | |
whatclinic.comdirectory | 2/4 | |
bestinhood.com | 1/4 | |
bestinsingaporeguide.com | 1/4 | |
burlinsondental.com | 1/4 | |
casadental.com.sg | 1/4 |
- 16 websites used
- 17 businesses named
- 13% of them were directories
- 0 used by all four
Question 10 · Delhi
Top skin and hair clinic in Delhi?
ChatGPT
- House of Aesthetics
- Monaris Skin & Hair Clinic
- Lush Skin & Hair Clinic
- Dr. Latika Arya Skin & Aesthetic Clinic
- Dadu Medical Centre
- +6 more
read 10 websites
Claude
- VS Derma Clinic
AK Clinics
Sakhiya Skin Clinic
Alive Wellness Clinics
Dermapuritys
- +2 more
read 7 websites
Gemini
SKINOS®
SkinQure
- Sarin Skin Solution
Dr. Syed Hussain's Clinic (Dermatrico)
- Isya Aesthetics
- +4 more
read 9 websites
Perplexity
Uncover
- Centre for Skin and Hair Pvt Ltd
Dermalife
- +1 more
read 10 websites
Which websites they used, and who used them · top 8 of 31
skinqure.in | 3/4 | |
akclinics.com | 2/4 | |
dermapuritys.com | 2/4 | |
practo.comdirectory | 2/4 | |
aishhclinics.com | 1/4 | |
alivewellnessclinics.com | 1/4 | |
apollo247.com | 1/4 | |
chandrahairclinic.com | 1/4 |
- 31 websites used
- 30 businesses named
- 6% of them were directories
- 0 used by all four
What we'd take from this
Treat each assistant separately. They agree on 7% of their sources. That is not four windows onto one ranking, it is four audiences who have read different things. Getting named by one tells you nothing about the other three.
Checking once proves nothing, especially on ChatGPT. When we asked again, only 32% of the websites ChatGPT read were the same. One screenshot of a good answer, or a bad one, is normal variation. If you want to know whether something is really changing, you have to check repeatedly.
The pages that list you may matter more than your own. Assistants read directories far more than they read the websites of the businesses they went on to recommend. Missing from those directories is a different problem from having a weak website, and usually an easier one to fix.
None of this is a ranking. An assistant naming a business tells you what that assistant read, not whether the business is any good. Plenty of excellent firms appear nowhere here. That absence is the finding, not a verdict on them.
Is your site one of the ones being read?
Greater Than Services runs this same test on your website, across every assistant, and shows you which questions you are missing from and what to fix.
Run a free AI visibility audit
Download the raw data (CSV) — every question, what each assistant named, and every website it read. Free to reuse under CC BY 4.0, so quote it, chart it, or check our arithmetic. Credit Greater Than Services and link back.
Method.Each question was sent to GPT-4o with web search, Claude Haiku 4.5 with web search, Gemini 2.5 Flash with Google Search grounding, and Perplexity Sonar. One question per request. No follow-ups, and nothing about who was asking or where they were — only the wording of the question itself. The websites come from each assistant's own list of sources; the business names were pulled out of the answer text. We kept every raw answer. 10 of the questions were asked again, 3 times each, to check how much answers move on their own (see above). All of this is a snapshot: ask these questions today and you will not get the same results. Nothing here is a ranking or a recommendation, and naming a business is not an endorsement of it.