Greater Than Services vs Profound
We wrote this one, so read it that way. What follows is what each product is built for and when Profound is the better choice, which is a question with a real answer.
No feature table, on purpose. A matrix authored by one competitor is never read as neutral, and rival pricing goes out of date silently, which on a page naming another company means publishing something untrue about them. Claims here were last checked on . For their current features and prices, read their site.
What Profound is
A full stack AI marketing platform: prompt volume data, answer engine insights, and autonomous agents that produce optimised content.
Built for: Brands treating AI search as a staffed channel. The site leads with Get a Demo and runs its own conference series.
When to pick Profound over us
You want demand-side data on what people actually ask AI, at a scale we do not attempt, and you want agents that can carry out marketing work across functions rather than a focused visibility workspace. Their prompt volume dataset is a genuinely different asset.
Where we take a different approach
We are narrower and self-serve. One workspace per brand, five engines, your Google rank shown beside each AI answer, and a trial you can run today without talking to anybody.
Underneath that, the thing we optimise for is evidence you can check. Every answer an engine gave is stored and readable, so a score is never something you have to take our word for.
What to actually evaluate
Whichever way you go, these are the questions that separate these products. They are worth asking us too.
Which engines, and how are they queried?
Answers pulled from a model's API and answers taken from the live consumer product are not the same thing, and Google AI Overviews cannot be reached by API at all.
Can you read the raw answer?
A visibility score you cannot trace back to the text an engine produced is a number you have to trust.
Does it tell you what to change, and in what form?
Measuring and remediating are different jobs, and most tools in this category now claim both. The useful follow-up is what you actually receive: a recommendation, a draft, or code you can deploy.
What happens after you fix something?
The loop only closes if the tool re-measures and shows you whether the number moved.
What does it cost to run weekly?
Per-prompt pricing and per-brand pricing behave very differently once you are tracking more than a handful of questions.
See it rather than read about it
The trial runs a full check on your brand across all five engines and shows you the answers. That is a faster way to judge this than any comparison page, including ours.
Start a free trial