Scrunch alternatives
We make one of these, so the ending is not a surprise. What is worth your time is the middle: what else exists, and how to tell these products apart.
Why people look
Commonly a smaller team that wants one workspace per brand with Google rank beside the AI answers, rather than a programme spanning many brands and regions.
Worth saying: Scrunch is a real product with a real fit. You are running AI presence as a programme across several brands, sites or regions, and you want agent-facing content delivery through their AXP. They track eight AI platforms including Meta AI and Copilot, two surfaces we do not cover.
The other options
Everything in this category tracks whether assistants name your brand. They diverge on what they do once they know.
Profound
Visit siteA full stack AI marketing platform: prompt volume data, answer engine insights, and autonomous agents that produce optimised content.
Built for: Brands treating AI search as a staffed channel. The site leads with Get a Demo and runs its own conference series.
How we compare to ProfoundSemrush
Visit siteA full marketing suite covering SEO, PPC, content, social and local, with an AI Visibility Toolkit and Enterprise AIO for AI search.
Built for: Everyone from solo consultants to enterprise. It is the default platform most SEO teams already have a seat on.
How we compare to SemrushPeec AI
Visit siteAI search analytics for marketing teams: visibility, position, sentiment and citations across ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews and AI Mode.
Built for: Marketing teams and agencies wanting per-client visibility analytics.
How we compare to Peec AIOtterly.AI
Visit siteAI search monitoring: brand mentions and website citations across ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini and Copilot.
Built for: Marketing teams and agencies wanting monitoring without a heavy setup.
How we compare to Otterly.AIGreater Than Services
Tracks five engines weekly, including Google AI Overviews, puts your Google rank beside each answer, and generates the code to fix what it finds.
Built for: Brands and agencies that want the fix and the proof it worked, not only the measurement.
See pricingHow to tell them apart
Two questions separate this category more than any feature list.
Where do the answers come from?
Querying a model's API is not the same as reading what the consumer product says, and Google AI Overviews has no API at all, so covering it takes different machinery. Worth asking any vendor which surfaces they reach and how, ourselves included.
Does it stop at the number?
Knowing you are invisible is the easy half. The tools split on whether they tell you what to change, and whether they re-measure afterwards so you can see it worked.
Try it on your own brand
A trial runs the full check and shows you the raw answers from every engine. Judge it on your own data rather than on a page we wrote.
Start a free trial