Semrush alternatives
We make one of these, so the ending is not a surprise. What is worth your time is the middle: what else exists, and how to tell these products apart.
Why people look
Usually one of two people: someone who needs AI visibility but not the other nine toolkits and does not want to buy a suite to get it, or an existing customer who wants to go deeper on AI search than a suite tab goes.
Worth saying: Semrush is a real product with a real fit. You want one platform for every channel rather than a specialist for one. Their keyword and backlink datasets are among the largest in the industry and we do not attempt anything at that scale, so if traditional SEO is most of the job, buying AI visibility as another toolkit inside it is a reasonable call.
The other options
Everything in this category tracks whether assistants name your brand. They diverge on what they do once they know.
Profound
Visit siteA full stack AI marketing platform: prompt volume data, answer engine insights, and autonomous agents that produce optimised content.
Built for: Brands treating AI search as a staffed channel. The site leads with Get a Demo and runs its own conference series.
How we compare to ProfoundPeec AI
Visit siteAI search analytics for marketing teams: track visibility, benchmark competitors and optimise presence across ChatGPT, Perplexity, Gemini and Claude.
Built for: Marketing teams and agencies wanting per-client visibility analytics.
How we compare to Peec AIOtterly.AI
Visit siteAI search monitoring: brand mentions and website citations across ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Copilot.
Built for: Marketing teams and agencies wanting monitoring without a heavy setup.
How we compare to Otterly.AIScrunch
Visit siteAn AI customer experience platform: monitor brand presence in AI search, optimise your website, and deliver content directly to AI agents.
Built for: Enterprise. The word appears more than forty times on their homepage, which tells you the motion.
How we compare to ScrunchGreater Than Services
Tracks five engines weekly, including Google AI Overviews, puts your Google rank beside each answer, and generates the code to fix what it finds.
Built for: Brands and agencies that want the fix and the proof it worked, not only the measurement.
See pricingHow to tell them apart
Two questions separate this category more than any feature list.
Where do the answers come from?
Querying a model's API is not the same as reading what the consumer product says, and Google AI Overviews has no API at all, so covering it takes different machinery. Worth asking any vendor which surfaces they reach and how, ourselves included.
Does it stop at the number?
Knowing you are invisible is the easy half. The tools split on whether they tell you what to change, and whether they re-measure afterwards so you can see it worked.
Try it on your own brand
A trial runs the full check and shows you the raw answers from every engine. Judge it on your own data rather than on a page we wrote.
Start a free trial